YOUR UNIQUE BRAND IS YOUR KEY TO SUCCESS
I n Business as in Life, anything that is like every
thing else just blends in – it’s not noticed. This is
why branding Is So Critical to Your Success! Most
of us are programmed by our families, friends, and
society to be, think, and act like everybody else. And our own ear of
being rejected – our own desire to be accepted – makes us afraid to
stand out, to be different, to be unique.
Yet being unique and noticeable and remembered is exactly what
differentiates us from our competition. Research reveals that even
negative publicity makes you far more memorable than no publicity at all.
So, even if to some people you may appear to be to flashy or to brash, to
most of the people you will at least be remembered which in and of itself
makes you unique. One of the key principles of marketing is to
differentiate your persona, your online presence, and your product(s)
or service(s) from all of your competition. If you don’t, why would
anyone even want to choose you over your competition. And even
if they did, they probably wouldn’t remember you or your company.
Creating a Brand Identity Starts With:
1. We need to give ourselves permission to be fully who we are in
all aspects of our business. We identify and embrace our authentic
selves – our unique self – who we are, our personality, preferences, and
quirks, our actions, our passions, how we relate, and and how people
feel after we’re gone or they experience your products.
2. We need to define our unique personality, who we really are, and
let that mold our marketing if we want to build maximum brand appeal
and attraction for our prospects and customers. We unabashedly reveal
our positive, authentic, quirky most likable selves, with even some faux
pas, and weaknesses, because people have more respect and empathy
or people who aren’t afraid to be transparent. Confidence without
arrogance and direction without condescension are key leadership traits.
3. We need to use every opportunity to permeate our brand into
our entire marketing program and drive our brand identity
constantly and effectively. We establish our personal brand identity
and project it through logos, themes, slogans, colors, goals and
strategies, so we become positively recognized, remembered, and
preferred by prospects and our customers.
The following Action Steps can simplify the process:
4. Promote You – Promote Yourself
Show people what you look like with your picture on your website, in
your webinars, on your fan pages, and on your press releases,
announcements, brochures, posts, PDFs, e-Books, registration pages,
and every marketing piece you create. Help your prospects and
customers see you as a friend rather than a faceless website, email
address, and webinar.
Use your physical appearance or accent or height, or your
laugh, or even a caricature drawn up so your brand is unique
5. Take time to brain storm the answers to the following
question: What makes you stand out? Whether people
have spun that positively or been critical of you for it, use it
anyway – it may be your greatest asset.
6. Ask your friends, family and your customers what they
find unique about the way you serve them. You can poll
them directly to find out what they like about the way you run
your business and deal with them. Their answers may help
you see what sets you apart from your competition. People
soon forget everything plain vanilla that blends into the
background, but they’ll remember you when you stand out
from the crowd. There is only one you. Even if someone
copied your business in every detail, there would always be
the one key characteristic in your business they could never
recreate. That one thing is you!
7. Be enthusiastic, excited, and passionate about yourself, your
company, your goals, your plans, and your products. The funny
thing is we all think we are being overly dramatic in our speech,
our gestures, and the expressions we use to present ourselves.
Studies show repeatedly that even when we think we are being over
the top that some people don’t even think we are excited or
passionate at all. In other words, step it up a little.
Nobody gets excited and ready to take action unless you are
excited and are passionate about them and are helping them move
forward in their lives. You have a solution, and even more, you have
very possibly the very best solution to their needs, their, frustrations,
and their pain. Let them know you believe that fervently. A few
people may think you are too dramatic – but if you are passionate for
the right reasons because you want to make a difference in people’s
lives – then let them think what they want. But be assured – most of
the people aren’t going to respond to your excitement and become
excited with you unless they feel your commitment and passion.
That’s when they decide to join you. And let’s not forget – they have
to buy into us, our belief, and our excitement about what our
product will do for them before they ever decide to trust us and
buy our products.
Never stop branding yourself,
Terry Kent is the founder of Vayio Webinars and the
author and designer of X100 Auto-Magic Webinar 2.0.
He has over 20 years experience as an internet
marketer, blogger, information product creator, author
and speaker, and helping budding marketers get
established and making money and helping active marketers take
their businesses to the next level. If you are interested in learning how
to Generate $20,000 From One 60 Minute Webinar, and see how
automated webinars can totally transform your business and your life,
then check out his FREE Automated Webinar training video by
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